Create a 'customer wall' of
photographs of your clients on vacation. Ask clients to bring
in a picture for inclusion.
Call every client to thank them
any time they have referred someone to you.
Instead of mailing documents to
your clients, ask them to come into your office. When they do,
make special recommendations on shopping, sightseeing and
dining. Consider giving them a useful travel-related
gift. Better yet, offer to deliver document to your clients
Create a customer council and
invite different clients to sit on it.
Offer to speak on travel-related
topics at schools, civic organization meetings, churches and other
Encourage clients to recommend
and refer business to you. Establish a reward program that
lets them earn donor credit for their favorite charity, mileage
awards or gift items.
Offer service guarantees.
Buy your best customers
lunch. Take them to a ball game or play golf with them once in
a while. This small investment will show them how important
they are to you.
Hold special customer
events. Host a cocktail party. Hold a private sale.